Marketing strategies 2006
Sunday, October 15, 2006
Been reading, studying market trends, doing customers analysis, and those other start-a-business stuffs. Learned a couple of things which I think were pretty interesting. Among them:
- People buy categories, not brands.
- Advertising is dead. PR is the new way to build a stronger brand. (at least for launching a brand)
- A business plan is an excellent way to find out if your ideas are viable.
- Giving too many choices is a bad thing.
- Bad ideas never die.
- Addition is the glamorous side of marketing, subtraction is the moneymaking side.
- Simplicity beats complexity all the time.
- Keeping customers happy is not enough.
- Traditional marketing is not enough.
posted by sam @ 2:18 AM,
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Samuel Yau
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Initially this blog was birthed out of curiosity, on what it would be like to have a blog. To explore the world of entrepreneurship, business, marketing, etc and to jot down my learnings/experience here. As time passes on, the purpose change, the passion change, the person change.