Step 1: The Mission
Tuesday, October 03, 2006
The first thing that a business requires is of course a mission statement. As mentioned before I want the business that I'm working on to be people focused. Which is why unconventionally I'm looking at it from the marketing point of view, starts people and ends with people. I've also decided to add a sub-mission statement which I think most businesses in Malaysia is lacking, that is a social mission.
In me opinion, a business is perhaps the most powerful force in soceity. With that in mind, the business has a responsibility for the welfare of soceity as a whole.
Let's start with the people then, help me out with a couple of things below:
example: If you knew Burger King gives a partial of its profit to build schools in rural areas, would you switch from McDonalds to Burger King or at least eat more at Burger King?
posted by sam @ 8:45 PM,
1 Comments:
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At November 08, 2006 9:15 AM,
said...
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Of course, it might make me or affect me to switch somewhat, given the scenario if Burger King is the same or about the same price.
-another Sam-
The Author
Samuel Yau
How do you truly know someone? The truth is, you can't. Each person that you come across have a perspective of you that differs from another. So it's entirely up to you on how I am perceived to be
About This Blog
Initially this blog was birthed out of curiosity, on what it would be like to have a blog. To explore the world of entrepreneurship, business, marketing, etc and to jot down my learnings/experience here. As time passes on, the purpose change, the passion change, the person change.