Blink
Friday, September 22, 2006
Have you read "Blink: The Power of Thinking without Thinking" by Malcolm Gladwell? It's a pretty interesting book. Basically the book tackles the issue of how the mind it capable of making very quick (in a span of a few seconds) judgments based on a little information or for some instances the first impressions.
For instance in the book Malcolm gave an example of a study where a class to students were given a ten-second videotape of a teacher - with the sound turned off - and found that they had no difficulty coming up with a rating of the teacher's effectiveness. The tape was cut back to five seconds, the ratings remain the same. Then those snap judgments were compared to the evaluations of the teachers effectiveness made by the students after a full semester. The result: It was the same.
I've been surfing random blogs for quite awhile to understand who, what, why and how do people blog. One site which allows me to surf random blogs at 20second each is Blog Soldiers. After awhile of surfing I discovered that there are certain blogs that I will stop and read its content while others I would ignore the blog, do my own thing (most of the time I'll be watching a movie at the same time) for the 20 seconds to be up then move on to the next site. How long does it take for me to decide whether to read on or not? I would say maybe 1 or 2 seconds.
Confession: It may be shallow but true, one first-glance deciding factor of whether the blog would appeal to you is by looking at the picture of the blog owner. (Forgive me)
Let's have a go. These are randomly selected blogs. Open it all at the same time and tell me how many of it did you stop and read?
- Mobile Vision
- Planet Moron
- Bear Bear Diary
- Jane Lake Makes A Mistake
- My Knitting Machine and Me
- The Southern Epicure
- Which Way to the Future?
- My thoughts . . .on stuff
- Ammogirl
- Six links rule
- Dementia Blues
- Gadget World
- Pointless Drivel
- Not Bean
posted by sam @ 3:18 AM,
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About This Blog
Initially this blog was birthed out of curiosity, on what it would be like to have a blog. To explore the world of entrepreneurship, business, marketing, etc and to jot down my learnings/experience here. As time passes on, the purpose change, the passion change, the person change.