I love my iPod
Saturday, August 19, 2006
He continued on to say that some time in the future Apple products will be so good that you’ll want to lick them. (licking an “apple”?)It’s been medically proven that emotions stimulate the mind approximately 3000 times faster and rational thought. It’s then a boggling question why does the majority of advertisements still focus on the logical/rational side of the consumer?
“People rationalize buying decisions based on facts but people
make buying decisions based on feelings”
People may argue that we live in a rational world but let’s face it nothing could be further from the truth. Think about it: what did you do when you saw that steaming juicy hot dog while waiting for someone? Your cup of iced cold lemon tea on a Sunday afternoon? Your first date? Those mega sales in shopping malls?
It’s said that rational thought leads consumer to be interested but it’s the emotional feeling that sells. Nike shoes are as reliable as other shoes in the market of the same class (Now this is where a Nike enthusiast will start bombing me). But people would pay top dollars for a pair of Nike shoes that makes them have a sense of pride or “feel satisfied”. Take a look at one of Nike’s ad “Power to your feet”.
Mountain Dew (soft drink), Roxy (surf culture fashion), Volcom (skateboarding), and Nokia (cell phones) are other examples of emotionally driven youth-oriented brands. Recent consumer surveys show that, in most cases, 20% of the decision to make a purchase is logical and 80% is emotional“The single biggest motivator in buying is not data, nor is it facts, it’s emotional response. Humans buy when they feel comfortable, when they feel they can trust you, when the process feels natural and reassuring, and when they come to the feeling that buying will make them feel good.”
(some stuffs taken from 22 immutable laws of marketing in
posted by sam @ 12:23 AM,
1 Comments:
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At May 23, 2008 1:50 AM,
said...
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Nike+ running shoes technology is great. We can track their progress and count how many calories we’ve burned.
The Author
Samuel Yau
How do you truly know someone? The truth is, you can't. Each person that you come across have a perspective of you that differs from another. So it's entirely up to you on how I am perceived to be
About This Blog
Initially this blog was birthed out of curiosity, on what it would be like to have a blog. To explore the world of entrepreneurship, business, marketing, etc and to jot down my learnings/experience here. As time passes on, the purpose change, the passion change, the person change.